CLV, what's a good baseline?

1

Hi guys, I’m thinking about the CLV, what is a good baseline CLV to aim for? Obviously, anything above 1% is good, but what is a minimum RB what expect for optimal growth?

Thanks!

2

The avg clv is around 3.5%, yield is usually higher cos of Kelly. To get a higher clv, take higher edges and lower time to match start.

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