There was some spirited discussion end of last year about the price hike. At that time I suggested members to look out for various offers that makes the service more competitive and affordable.
Today I took the offer and signed up with a 45% discount, and extended my Pro subscription since it was about to run out in July -2023.
In fact, that is what I did on my annual subscription last year as well; I signed for 12 months when they had an offer.
Gotta love the chicken!!