Hi guys! I joined about a week ago, using the free trial. After a very low sample of bets, I was down 20£. However, I could see the value after a statistically significant amount of bets, so brought RBP for three months. I’m now running like god, with a 13% yield, with a CLV of 3.55% (currently). However, I’ve been a gambler my whole life (have played poker semi-professionally), so am keenly aware of variance and the relationship between EV and ‘the long-term’. Not everyone is, which is unfortunate as I believe many users could be turned away from their initial short, high variance interaction with the free trial.
I’m no businessman, but I think RB would see significantly higher retention and subscriptions from new members if they had (very) short access to Pro. If they have turned a loss in the initial stage, they’ll likely just take the highest EV offers, making their weekend with RBP statistically very profitable (variance is, of course, still high).
I only say this because I hate bookmakers, and I love how what RB is doing to redistribute their ill gotten gains. Let me know what you think, and good luck everyone!